Beyond The Video

Building a YouTube channel isn’t as easy as it’s chalked up to be. There’s a lot more that needs to be done.

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A YouTube channel isn’t just about throwing a bunch of clips together and hoping for the money shower to start. You need to analyse how your videos are being received by the community and you need to work on that feedback to grow your channel. There are a few free tools and websites to help you with this feedback and build better insights with your data. We’re focusing on some time-tested methods in this chapter.

Consistency 

Consistency matters with a lot of parameters around the YouTube world. When your audience has already been trained to expect videos to come in around a consistent schedule with TV shows, you need to maintain that consistency with YouTube as well. After all, you are, in a manner of speaking, replacing their TV shows with your YouTube videos and tapping into this rhythm that has come to be over the years.

YouTube’s algorithms change on a regular basis and being part of the community helps you understand these changes better. Recently, YouTube started (supposedly) promoting channels that publish at least two videos a week compared to those channels which weren’t so frequent. As a result, a lot of YouTubers changed their schedules to accommodate for the higher video production schedule.