The Instagram Way To Tapping Local Talent

The Born on Instagram initiative will offer mentorship and collaboration opportunities to creators who are also called ‘influencers’

- Abhishek Law

Facebook-owned Instagram is increasing its focus on local creators or independent content producers. The idea is to monetise the core asset (Instagram) by connecting brands with users and influencing purchase decisions.

Often called influencers, these creators — whom Instagram plans to tap — range from fashion video-bloggers to stand-up comedians to photographers to film stars.

According to Manish Chopra, Head of Partnerships, Facebook India, the aim is to engage with local creative talent, and, enable smaller creators get pan-India visibility.

“These influencers and creators are like micro-entrepreneurs for us. We will mentor them and provide a platform using which brands can connect with them,” he told BusinessLine on the launch of the ‘Born on Instagram’ programme here in Kolkata.