“Thanks, I rented it! Why fashion rental is hotter than Balenciaga

Backstage after one of the London fashion week shows, I complimented the editor of a glossy magazine on the trouser suit she was wearing. She thanked me, and added - raising her voice a notch, glancing around - "It's rented, actually.” Then she said that my dress was very pretty, too. To which I was, thankfully, able to respond while possibly raising my voice just a smidgen - “This is rented, too.”

- JESS CARTNER-MORLEY

Rental is hotter than Balenciaga right now. “Thanks, I rented it" is the ultimate front-row flex. After wearing the same clothes for so long, I wanted to wear something new for the first real-life London fashion week in ages, so I rented three dresses from My Wardrobe: a long, loose Ganni wrap dress; a graphic-print midi-length day dress by Victoria Beckham; and a floor-length evening column with dramatic fringed sleeves. The cost was between £6 and £24 ($8-$33) per day, per dress. My craving for fashion was satisfied - and I was way more on-trend than I'd have been after a shopping spree.