The Would-Be Savior of Patagonia

Are environmental crusaders like Douglas Tompkins good for the planet?

- By Michael O'Donnell

Patagonia as many of us imagine it was born in 1968. That year, the vast region of South America became an exotic destination for outdoor adventure. Of course, residents of Chile and Argentina did not need their backyard discovered any more than Native Americans needed Christopher Columbus. But to a group of young men in California, the landscape held a mystical appeal. That summer they set out by van to drive 16,000 miles southward, drawn by the peak of Fitz Roy, a forbidding mountain that no American had ever summited. Despite weeks of storms, they succeeded. The five men returned home with film footage of breathtaking terrain at the ends of the Earth. Their 1968 expedition has enjoyed a romantic legacy, inspiring countless adventurers—and, in a way, outfitting them as well. One member of the party, Yvon Chouinard, later founded the apparel company Patagonia. The instigator of the trip, Douglas Tompkins, had already launched The North Face.