Passez à l'illimité avec Magzter GOLD
Obtenez un accès illimité à plus de 9 000 magazines, journaux et articles Premium pour seulement
Essayer OR - Gratuit
Netflix & Kill
Maxim
|September/October 2018
How CEO Reed Hastings disrupted the subscription-entertainment industry and built a $170 billion empire
By many accounts Reed Hastings had lost his mind. The year was 2011, and the Netflix cofounder and CEO had just made a decision that cost him 800,000 subscribers in one quarter. The company’s stock price plummeted 35 percent. The market was punishing Hastings’ company for raising its subscription prices 60 percent and splitting the streaming and DVD-delivery service into two separate subscriptions. Pundits questioned Hastings’ fitness for the job. The Huffington Post called the move “monumentally stupid.” A headline on Mashable compared it to the New Coke debacle.
This was what anyone would call, in polite terms, a teachable moment, and Reed Hastings was the rare leader who possessed the intelligence and humility to be taught. Within a month he had reversed the decision to split the service in two, but he kept the price hike. It turned out to be the right move: Change course, but preserve the objective. At the time, Netflix stock was trading at $77.50 a share. Today it’s worth $400.
Iterative and
Cette histoire est tirée de l'édition September/October 2018 de Maxim.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Maxim
Maxim US
The ROYAL COCKTAIL ACADEMY
From storied mixological institutions to boundary-pushing speakeasies, these are London's best and most enticing cocktail bars.
4 mins
September/October 2025
Maxim US
the IMPOSSIBLE COLLECTION
For Assouline's latest edition in their acclaimed book series, Maxim's Deputy Editor assembles 100 of the greatest motorcycles the world has ever seen.
2 mins
September/October 2025
Maxim US
Hooked on BROOKS
The gospel according to Brooks Nader? “The only person who can make your dreams a reality is you.” A new reality show on Hulu, Love Thy Nader, follows the bubbly beauty from the bayou as she navigates a high-profile modeling career in the Big Apple—and her family is along for the ride, too.
4 mins
September/October 2025
Maxim US
Billionaire BITCOIN BULLS
Tyler and Cameron Winklevoss got in on Bitcoin's ground floor to become crypto's first billionaires...and $100 billion may be right around the corner.
6 mins
September/October 2025
Maxim US
Capri & Amalfi UNDRESSED
Time is money. Capri and Amalfi spend both absurdly well.
6 mins
September/October 2025
Maxim US
GEORGINA ON MY MIND
Meet in-demand model Georgina Mazzeo
1 mins
September/October 2025
Maxim US
From KINGS to KINGSMAN
Long the go-to tailor for English aristocrats and Hollywood stars of the golden era, thanks to the Kingsman films, Huntsman of Savile Row is more relevant than ever.
4 mins
September/October 2025
Maxim US
FERRARI'S FORMULA
As Formula One celebrates its 75th season this year, we chart Ferrari's role in the apex motorsport. The only team to compete in every race, the Prancing Horse from Maranello has scored 16 Drivers' Championships, 15 Constructors' Championships and almost 250 Grand Prix victories, making Scuderia Ferrari the most storied marque in FI lore.
8 mins
September/October 2025
Maxim US
HODL HUDDLE
A keynote from Vice President JD Vance, a cryptocurrency transaction world record, and over 35,000 attendees made Bitcoin 2025 in Las Vegas greatest gathering of orange gold enthusiasts to date
2 mins
September/October 2025
Maxim US
THE CROWN JEWEL
Recently, twin Ferrari 250 LMs made history—one crowned king of the concours throne and the other claiming $38 million at auction—cementing the latest Prancing Horse among the world's most coveted cars.
3 mins
September/October 2025
Translate
Change font size