The Simpsons is Good Again

After 34 seasons, 750 episodes, and a decades-long funk, the beloved show innovated its way back to popularity and relevance

- By Jesse David Fox

In recent years, the producers of The Simpsons have undertaken a significant renovation of the show, which, our legal department requests we make clear, is the point of this ilustration of the family's home. Ilustration by Giacomo Gambineri

In May, I visited the offices of The Simpsons deep inside the Fox Studio Lot in Century City. I was the first reporter in many years to document how the show comes together. More precisely, I was the first reporter in many years to care. After eight seasons, from 1989 to 1997—what connoisseurs agree is the classic period, the years of “Marge vs. the Monorail” and “Cape Feare” and “Mr. Plow,” from which an endless fount of memes is drawn even today—The Simpsons entered what you might call its Dark Ages. Whereas the classic period was a joke-a-minute spectacle that veered between absurdist physical gags and heartfelt family squabbles, the Dark Ages tried to maintain the joke density but lost the show’s emotional core. The result was an overwhelming blahness and deepening cultural irrelevance just as many shows directly inspired by The Simpsons took off.

That’s all changing. Every person I spoke to for this story—from Broti Gupta, one of the first writers on The Simpsons to have been born after the show’s premiere, to James L. Brooks, one of the series’ founders, to the former members of the No Homers Club fan community, infamous for complaining about the decline of the show—agrees that