When Creativity Meets Technology

Artificial Intelligence has always been a subject of debate, especially among creatives.

- Marcus Wong

After all, those of us who work on creating narratives (either with visual images, text or audio) would generally hate to think that what we do can be easily replicated by a machine. And because a huge part of art lies in the “craft”, the idea that years of experience and practice can be broken down into formulas and algorithms definitely stings.

At the last Adobe Max Conference, Adobe showed off even more innovations from their incredible Adobe Sensei team. This technology powers all the intelligent features across Adobe products, and is largely responsible for what we know to be the Adobe magic.

Sensei uses a combination of machine learning (where programs improve their performance when you feed them more data) and deep learning (where machines learn to work and adapt to new data the way our neurons do) to identify and process information that might otherwise be lost in the mass of data that’s the internet..

THE COMPUTER KNOWS WHAT YOU NEED