Essayer OR - Gratuit

Businessworld

|

August 8, 2016

In an exclusive conversation with BWBusinessworld’s Suman K. Jha, Swadeshi ideologue S. Gurumurthy talks about the Patanjali business phenomenon. Referring to the battle between desi versus foreign-grown companies, he says cultural appeal is a necessary part of the innovation of companies like Dabur, Tata, apart from Ramdev’s Patanjali. Excerpts:

Is it an unequal battle — desi companies vs foreign multinational companies, with deep pockets?

Yes it is. In more than one sense. First, we are a debt-dominated economy, where current cost of capital has to be met, whereas the MNCs are driven by equity and they can postpone returns to the investors. Second, there is so much of phoney money unrepresented by production — over $700 trillions against power money of just $7 trillions that too much of hot money is seeking instant investment opportunities. Indian capital, or banks cannot compete with that kind of cheap money. So the MNCs are generally able to out-fund, undersell, outsell and buyout desi companies. This was proved in the case of consumer durables and automobile, where Indian companies lost out huge space to MNCs.

A number of homegrown desi companies are posing a stiff challenge to foreign brands. Ola is taking on Uber; Micromax is holding on to its base in the face of an aggressive Samsung charge; and of course, we all know about the successful Patanjali forward march. Can this become the norm? Can our desi companies, through innovation, and by invoking national pride, beat the foreign competition?

I will answer it in two parts. First of all in a business like local transport, I prefer neither an global or local major. This is a business, which can be efficiently done by small operators by forming a cooperative digital networking App. The Ola and Uber model converts present and potential entrepreneurs into employees. Therefore, I do not prefer either Uber or Ola.

It is true that some desi companies are doing well, but only in select segments. That Micromax has been able to stand up to Samsung in India is a good thing. But the strength of a company domestically is important for it to become face competition outside. Samsung would not have been able to penetrate the Indian market without being strong in Korea.

PLUS D'HISTOIRES DE Businessworld

BW Businessworld

BW Businessworld

Your Business Fortune in 2026

Astrological Guidance for Success in the new year ahead

time to read

4 mins

November 29, 2025

BW Businessworld

BW Businessworld

A CHAMPION FOR PR BEYOND OUTREACH

In Mastering the Message author Ganapathy Viswanathan champions a thoughtful, ethically grounded approach to public relations that treats audiences as sophisticated stakeholders rather than targets who can be manipulated

time to read

2 mins

November 29, 2025

BW Businessworld

The Wisdom Blueprint Every Leader Needs Today

How to Lead a Tranquil Life by Swami Shekaranand is a thoughtful book that quietly rearranges how you see stress, choice and the inner mechanics of a well-lived life

time to read

3 mins

November 29, 2025

BW Businessworld

BW Businessworld

Making Sense of Uncertainties, Complexities & Data Abundance

Without reimagining education andlearning, our classrooms risk becoming mere degree-printing oa factories, forfeiting the chance to aa nurtureresponsible citizens and passionate individuals who are both employable andsocially conscious

time to read

3 mins

November 29, 2025

BW Businessworld

BW Businessworld

B-schools At The Crossroads

K.S.VENUGOPAL RAO, Director, ICFAI Business School (IBS), Hyderabad, observes that business schools must reimagine management education through agility, innovation and empathy to prepare future-ready leaders in a brittle, anxious, nonlinear and incomprehensible world

time to read

3 mins

November 29, 2025

BW Businessworld

BW Businessworld

“Change is Inevitable, Adaptability Key”

SARAVANAN KESAVAN, Dean and Professor of Operations, BITSOM, underlines why adaptability, continuous learning and resilient leadership are essential as technology, markets and careers undergo unprecedented shifts

time to read

3 mins

November 29, 2025

BW Businessworld

BW Businessworld

From Campus Smart to Corporate Sharp

The fresh management graduates today bring several strengths to the table, but the most significant gap lies not in what they know, but in how they apply it

time to read

2 mins

November 29, 2025

BW Businessworld

BW Businessworld

ISSM Business School: Make Your Career Celebration Magical

ISSM's future-ready curriculum and real-world learning ensure students graduate with clarity, confidence, and a strong competitive edge

time to read

2 mins

November 29, 2025

BW Businessworld

BW Businessworld

Moving from 'Teaching' to 'Capability Building'

Our core task is grooming leaders who can turn flux into advantage - leaders who can ask better questions, structure messy problems and co-create solutions with technology

time to read

3 mins

November 29, 2025

BW Businessworld

BW Businessworld

ATRIAINSTITUTE OF TECHNOLOGY: A QUARTER-CENTURY OF EXCELLENCE IN SHAPING LEADERS

The institute's success stems from a student-centric approach, a global outlook, and an unwavering focus on industry relevance

time to read

1 mins

November 29, 2025

Translate

Share

-
+

Change font size