Innovation Spurs Blue Label Forth During Pandemic

Brett Levy, the younger of the two brothers leading the company, talks about the business’ growth and new opportunities lurking around.

- Timothy Rangongo

When brothers Brett and Mark Levy, the joint CEOs of Blue Label Telecoms, started a technology company that provides telecommunications, technical support, data and analytics services, prepaid products, and transactional services to markets in South Africa and abroad in 2007, after years of dabbling in other successful entrepreneurial endeavours, people thought that they were mad.

“When we started out, we said that every single person on earth deserves to have all the products that everyone in the urban areas have,” says Brett Levy. The company provided secure electronic tokens of value to the unbanked and poorly-banked people of the world at the time, and still does.

Since the 2000s, the Levys had rightly predicted that all business in the predominantly rural market will eventually go the prepaid route and have been offering affordable, convenient and secure payment for services such as water, electricity, cell phones, bus tickets, funerals, insurance and money transfers.

Two decades later, everyone can now understand what we were trying to achieve, says Brett. “It is about giving products to all people; in whatever format they need to buy it in – it may be R1 or R100. It may be daily or monthly, cash or EFT, insurance, banking, or electricity. It is really about giving everyone in the world the opportunity of being banked and having every product that is available out there.”

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