Helping Age UK

Even if you only have time to knit one or two hats, every single one will contribute towards helping the elderly.

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As many as 25,000 older people’s lives are at risk because of the cold. And innocent wanted to help. Back in 2003 they asked people to knit little woolly hats. They put the hats on their smoothies, and for each one sold made a donation to Age UK. innocent has put little hand-knitted hats onto smoothie bottles for over 13 years now, and in that time donated £1.9 million to Age UK. This year, they’re aiming for an enormous, record-breaking two million hats to raise more money than ever before.