At Home With: ASHDEEN LILAOWALA

Founder-designer of ASHDEEN—the wizard of elegant Parsi hand embroidery

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MY JOURNEY

AS A STUDENT OF TEXTILE DESIGN at the National Institute of Design (NID), I found myself mesmerized with yarn, thread, and cloth. We had courses, in which we were introduced to various craft techniques from across India. Embroideries fascinated me from the very beginning, whether it was Kantha from Bengal or Suf from Kutch, I was captivated by how a small piece of thread could create amazing designs.

OVER THE YEARS, we have worked carefully to create a distinct Parsi aesthetic for our brand. We create mindful luxury that can be worn across the decades and passed on from one generation to another. We believe in combining craft traditions while retaining a cultural tradition, as an apt way of celebrating sustainability.