UNIVERSAL BEAUTY

Italian furniture brand Edra has rolled out its uniquely stylish and comfortable pieces in Singapore. We talk to co-founder Monica Mazzei about its philosophy and plans for the future.

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Founded by Valerio and Monica Mazzei in 1987, Edra may have come a long way from its Tuscan roots, but it is still synonymous with comfort, beauty and quality.

Its name is derived from a Greek word meaning a place for philosophical discussion – an apt symbolism that manifests in the uniquely flexible, comfortable and contemporary seating options the company has produced over the years.

Today, fans in Singapore can view Edra products at Spazio Edra at Space Furniture’s showroom. We sit down with co-founder and vice-president Monica to find out more about the brand.

HOW HAS EDRA EVOLVED OVER THE YEARS?

We have charted a well-defined path based on clear principles that have us working towards maximum quality in terms of projects, products, materials and comfort. At the heart of all of this is a history of relationships with people and understanding them, whether they are collaborators, suppliers or customers.

CAN TELL US MORE ABOUT THE DESIGN PROCESS THAT GOES INTO EACH PIECE?

Each always begins with a story. We listen to the authors, which is what we prefer to call designers, and they tell us the story and idea of a new project.