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The Legacy Of Creative Designers - A Joyful Ride

Urban Melange

|

September 2018

“EVOLUTION, I BELIEVE, COMES FROM HARD WORK AND INCESSANT STRUGGLE,” AVERS THE VERSATILE DESIGNER, APURVA JINDAL

The Legacy Of Creative Designers - A Joyful Ride

Apurva Jindal, the designer of Apurva Jindal Label, has her roots in Delhi from a family background of financial investment business decided to fetch her dreams without giving up. After the completion of her designing degree from Amity University, she opted to move out to Middlesex London University for her Masters in International Business Management. With goals in her mind and marriage on the cards, she shifted to Chandigarh for a happily ever after with her husband. “He is my backbone, the ultimate support I ever needed” she proudly utters. With a six-month-old daughter in one hand, she wanted to conquer the world with the other hand. She fearlessly breaks all the stereotypes and compels one to never give up on what they want from life.

Describe your journey in the shoes of a designer so far?

A joyful ride with a few bumpy roads started from pretty much the beginning of my childhood where embroideries were one part of this line that intrigued me the most. Other than that my professional journey commences with my fashion design course from Amity University Delhi and furthermore polished my business skills from London. After experience on dealing with the clients on a day to day basis at a joint venture of me and my friend in Delhi, I got married in Chandigarh and struggled my way to achieve what I have always wanted which is to be an ace fashion designer.

Do you think that being a woman added unanticipated challenges to your journey? If yes, how?

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