A Digital Transformation for Jewellery Industry

COVID 19 crisis has catapulted one of the worst hit recessions in the history of mankind. Health and economy of all countries are thrown out of balance. The whole world has moved into a blackhole of uncertainties. The scale in which the pandemic has impacted is unimaginably huge.

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Aoj in this special edition brings insights into the huge scope digitalization provides in leveraging your jewellery business.

The jewellery segment which contributes 7 percent to the country's GDP is caught in a cauldron of uncertainities. Jewellery retailers and manufacturers have serious concerns since the global Pandemic covid 19 had brought about a definite change in the retail outlook of the country.

To make one's business presence felt social media and online platforms matters a lot. Among Jewellers there is a sense of nervousness. Jewellers are unsure as to how to protect their business further during unprecedented times as these. A few retailers and manufacturers have had their employees and karigars paid on leave. Some manufacturers have created conducive possibilities for Karigars to work from home. In a few cases layoffs have happened.

Amidst all these uncertainties Digitalization is seen as a key to navigate owning a jewellery business.

In India it would be a seamless transition for brands like Tanshiq. Online Jewellery Stores like Caratlane, Bluestone would gain a further strong foothold since it operates out of a digital space.

AOJ brings insights into the huge scope digitalization provides in leveraging Jewellery business.

Advantage - Digitalization:

For jewellers all set to unleash the digital space here are a long line of possibilities that could turn promising.

1. From a single centralized location all local and global jewellery businesses can be operated and efficiently managed.