Meet Our New GH Seal Star! Honest

A childhood marked by illness pushed actress Jessica Alba to create The Honest Company, a trailblazing business to help families stay safer—and now, with four GH Seals under their belt, Jessica and her team are working harder than ever to deliver on that mission

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If you’d been a fly on the wall at The Honest Company’s L.A. offices one day in September, you would have witnessed nothing short of an eruption of joy. “We were in a conference room and someone yelled, ‘We got the Seal!’ ” says Jessica Alba, 36, who founded the consumer goods business in 2012. Today it’s best known for making home, baby and personal care products in stylish packaging. “There were high-fives and people hugging, we were so proud.”

Jessica and the Honest team had been waiting to find out whether four items from the newly relaunched and reformulated line of cleaning products — the dish soap, the multisurface cleaner, the laundry detergent and the hand soap — would meet the strict GH Seal standards and make it through the evaluation.

“We were confident in our formulations, since we’d put everything through our own rigorous testing for safety and efficacy, but still, you’re always nervous — it was sort of like waiting for a baby,” says Jessica, who happens to be waiting for baby number three, a boy, due this winter (she and her husband Cash Warren have two girls, ages 9 and 6). “Earning the Good Housekeeping Seal means you can trust that it’s been vetted by the best of the best,” says Jessica. “It’s validation that [the products] really deliver.”

Early Inspiration