How to Get Noticed On Social Media

Few things are as powerful as those little blue icons on your smartscreen. Suhel Seth breaks down the exact science of using it to build a presence...

- Saumyaa Vohra

‘I’ve always believed social media has three components. The first is the sending and receiving of messages (and the personal or professional aspect to it is based on the medium you choose— LinkedIn obviously has a professional connotation, while Facebook has a more personal one). The second is its ability to be unforgiving—never forget that it’s a double-edged sword. And the third is that it gives you both the power of retraction, and the power of truth. So how do you use these tenets of social media to build a presence? People usually take two kinds of stances on social media. The first is intrinsically personal—the kind of flowers you like, a beautiful brunch table—that’ll get you no followers. I call that the ‘sappy’ stance. The other stance involves taking a stand on something—a vociferous stand, one that is principl