A Woman In Full

Gina Din Kariuki, 56. Married With Two Kids. Strategic Communications Pr Practitioner.

- Sharon Ngei

There are countless awards and accolades that have come Gina Din’s way. Lately, her private Instagram has been about her two children, he travels and all the amazing people she has met along the way such as one Barack Obama. She is having way too much fun and we wanted in on her secret to retirement. Or was it?

CA: How did you arrive at Gina Din Group?

GDK: I started out at Barclays Bank, worked with great people, then peaked. The titles kept changing and it was pretty interesting to create roles that never existed but after 14 years, I got tired. Kenya Airways and EABL were actively engaging me but my job description was not going to change. My boss then encouraged me to start out on my own and heartened me by outsourcing me. I started out with an anchor client. My reason to leave was to spend time with my kids. It turns out I was being impractical. My 8-hour days become 12-hour days. When I started Gina Din Group in October 1997 it was not only to create a brand for myself but the industry. To date, I feel the responsibility to set the pace and lead. I got to know a little bit of everything from monetary policing, brewing to telecommunications. It is exciting!

CA: You’ve probably heard the work/life balance question a thousand times over. What are your thoughts on still being asked this very question?