How To Work The Arena Beyond Athletics!

You love sports but you're not a sportsperson. Here's how to work the arena beyond athletics.

- Kalwyna Rathod

Sometimes, it's really hard to make a career choice. Perhaps your parents want you to pursue a mainstream profession. Maybe you're worried that you're not good enough at the sport you love to earn your bread and butter with it. Either way, you can stay connected to sports even if you can't or don't want to be a full-time sportsperson.

Read on for nine exciting options to spark your imagination...

#1 SPORTS COMMENTATOR OR WRITER

Assuming that you already have a genuine interest in and knowledge of one or more sports, all you need to work on are your presentation and communication skills, and, confidence of course, your level when speaking to the masses. Arm yourself with a degree in media production, journalism or communication, and build your CV from the ground up.

#2 PUBLIC RELATIONS OR BRANDING SPECIALIST

A well-known tennis player before she switched gears, Lucknow-based Taruka Srivastav is the founder of The Playknox, a branding and marketing sports business platform that works with global clients. A former Asian Games athlete, she is also a British Council GREAT Scholar. She has worked with Manchester United and UNICEF as a media consultant, for FIFA U17 WC as a venue press officer, and at the Hockey World Cup 2018 as a communications specialist. She currently works as a media consultant with several organisations. Apart from covering news, we conduct interviews and, so far, we have interviewed some good names from the industry, Taruka reveals. Our focus is on exploring partnerships in depth and covering the dynamics of branding and marketing within the industry.