CODE Chromosome

Beauty lies not only in the eyes of the beholder, but also in the genes. Apart from external factors, the DNA makeup of a person dictates skin concerns and its ageing process, says Sukriti Shahi

- Sukriti Shahi

Anti-ageing is the current buzzword in the global beauty industry. With large investments being pumped into this segment, brands are going all out to cater to different needs, with many even opting for the customisation route. According to a research by Global Industry Analytics Inc, the global anti-ageing market is expected to cross $260 billion by 2020. The research also states that the Asia-Pacific anti-ageing market is the fastest-growing one, globally. The Indian antiageing industry too is witnessing consistent growth. But do these products actually deliver results?

Skin ageing and concerns are greatly influenced by genetics. According to studies, a human body houses around 25,000 different genes, out of which 1,500 may impact skin health. These genes, to a great extent, are responsible for the skin behaviour like determining skin type (oily, dry, or combination), skin concerns (acne, pigmentation, or blemishes) and ageing (wrinkles, fine lines, or crow’s feet). This is the reason why some people start to show signs of ageing in their twenties while some have younger-looking, healthy skin even in their late forties.