Monetising Data

As data becomes the most vital asset for an organisation, increasingly decision-makers are investing in Big Data and analytics tools to enhance their operations. Reseller ME speaks to experts to find out how regional channel partners can exploit this growth opportunity.

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Data has been considered as the ‘new oil’ by most regional firms over the last few years. However, what these organisations do with the collected data have still a lot to be desired for. How many companies deploy Big Data tools to derive maximum value and make critical decisions about business operations? IDC forecasts global revenues for Big Data and business analytics will grow from $130.1 billion in 2016 to more than $203 billion in 2020. The opportunity for channel partners is quite evident.

Sobhi Shashaa, VP, Enterprise Technology Solutions, Raqmiyat, says, “2016 was a landmark year for Big Data with more organisations storing, processing, and extracting value from data of all forms and sizes. In 2017, systems that support large structured and unstructured data will continue to rise.”

He added that the region will demand platforms that help secure Big Data while empowering end-users to analyse it.

“Enterprises with complex, heterogeneous environments no longer want to adopt a siloed BI access point just for one data source. Customers will demand analytics on all data platforms that are data and source-agnostic. The convergence of IoT and cloud create new opportunities for self-service analytics.”

This results in an increased demand for analytical tools that seamlessly connect to and combine a wide variety of cloud-hosted data sources. According to Shashaa, such tools enable businesses to explore and visualise any type of data stored anywhere, helping them discover hidden opportunity in their IoT investment.