“We Will Be Happy To Have More Competitors”

Rajshekhar Bhatt, Country Manager at Elitegroup Computer Systems (ECS) speaks about the reach and focus areas of the company.

- Jyoti Bhagat

Can you elaborate more about revenues? What are the verticals where you see traction traction? 

We haven’t confirmed about the numbers. There are a couple of Fortune 500 companies, which we know of are using LIVA. Here we’d prefer not to specify customer names.

There’s one model which is being used by the Gas Stations. So for most of the petrol pumps, the counters that are automated, that switches off automatically when a specified amount is reached, and that model being used is having RS232/ COM ports, for this application motherboard is used which has RS232 Serial ports, approximately 8 numbers of COM/Serial port is standard feature of this board.

In fact we have one more motherboard that’s being used in petroleum application. Machines where you can take the print directly from the pump, they use our motherboard and are highly cost effective.

To add a few, Religare is also using the product. Most of the financial companies including Bajaj Allianz, Birla Sunlife uses this for the dual display. Even if the number of units is less, they are still using our devices. The same product, 70-80% revenue comes from that, at an entry level.

What is the price of the portfolio of your products? 

We trade at ₹7500 + GST for partners. The MRP is 10, 500. This is most entry level SKU model pricing called LIVA X.

Are you engaged with any government project?