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How Machine Learning Enhances Omni-Channel Retail Experience
PCQuest
|May 2017
We spoke to Valli Bollavaram, Vice President - Enterprise Data & Business Intelligence Engineering, Target India to understand the different ways by which machine learning enhances the omni-channel shopping experience.
Pls share a brief background about Target India and its journey so far.
Target India operates as an extended headquarters to Target, the second largest discount retailer in the U.S. We began operations in Bangalore in 2005 with a technology unit that supports the US. Today, every business area at Target has team members in India. We have more than 2,800 team members supporting business areas such as technology, marketing, human resources, finance, merchandising, supply chain, analytics and reporting. We are a fully-integrated part of the global team. In December 2013, Target also launched the Target Accelerator program, that has been designed to help early stage startups develop concepts that could improve Target’s business and the broader retail industry.
What are some of the challenges associated with omni-channel retail?
Cette histoire est tirée de l'édition May 2017 de PCQuest.
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