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My Mobile
|January 2018
Ads might become too smart for their own good!
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Consumers have a love-hate relationship with advertising. In our study, 40 percent say they do not mind advertising if it means they get free services, whereas just over a third say they actually dislike ads.
This tension will remain, as the online advertising industry will certainly jump at the chance to create more direct interaction with consumers. Simultaneously, consumers themselves also see an opportunity to employ cutting-edge tech to make ads less invasive. For instance, 6 in 10 want to employ aI to block out online ads.
Cette histoire est tirée de l'édition January 2018 de My Mobile.
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