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THE ROYAL DIVA OF NAILS DR. LEENA S.

Filmfare

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April 2021

Dr. Leena S. is the embodiment of the progressive Indian woman who not only has confidence but also has a lot to show for it.

THE ROYAL DIVA OF NAILS DR. LEENA S.

From growing up in Dubai to making it big in India, Dr. Leena S. is a royal diva who has carved a niche for her own beauty brand, The Nail Artistry, a successful chain of salons that specializes in nail art, manicures and pedicures apart from regular beauty procedures.

What sets The Nail Artistry apart is the fact that it is patronised by the likes of the who’s who from the worlds of Indian cinema, beauty, glamour and industries. Some of the most prominent names include Karisma Kapoor, Nora Fatehi, Sunny Leone, Nushrat Bharucha, Isha Talwar, Tamannaah, Kajal Aggarwal, Anushka Shetty, Keerthy Suresh, Akshara Haasan, Mamta Mohan, Nazriya Nazim, Rashi Khanna, Sneha Prasanna, Kavya Madhavan, Kushboo Sundar, Aparna Balamurali, Nikki Galrani, Shamna Kasim and Prasanna.

However, celebrity patrons are not that big a deal as the real celebrity here is the brand, The Nail Artistry, which Dr. Leena S. has created. The celebs actually keep coming back because of the world class quality of service at The Nail Artistry salons in Kochi and Chennai, far away from their regular lives, which is a remarkable feat in itself.

With her first salon, Dr. Leena S, wanted people to experience the therapeutic capabilities of manicure and pedicure and how they help relax one’s body and mind. But she wanted the focus to be on the services and not on her. She wanted to make sure that her idea will be appreciated because of the quality of service by the people who visited The Nail Artistry and not because she was the force behind it.

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