Embrace The Highs And Lows

Gary Vaynerchuk, a bestselling author, quotes, “The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.” In this age of rapid digitization, network marketers are required to keep up with technology, more so, social media. Building the right relationships or networking is critical as the connections created largely determine the opportunities available. Jennifer Turnage and Megan Sumrell, authors of Honey, You Got This! Technology Made Easy for Network Marketers make known the trending concept of network marketing and how working smarter and not harder is made possible with technology.

- Megan Sumrell And Jennifer Turnage

How has the outburst of digital technology altered marketing?

Marketers now have the ability to deliver personalized advertising to incredibly targeted audiences over an ever-present distribution network, the mobile phone. They now have access to nearly real-time information about the actions and engagement of their target audience and can continuously modify their message and audience parameters. Developments in technology have also created exponential growth in the number of advertising platforms and customer acquisition channels. This new digital marketing world places new data requirements on an organization and has created a new generation of data-driven marketers with analytical skills. It demands fast reaction and response times from creative teams. Organizations and individual digital marketers have become increasingly specialized in specific online customer acquisition channels. For entrepreneurs, this environment may lead to feelings of overwhelm, FOMO (fear of missing out), and distraction.

The concept of network marketing and its scope...

Network marketing is also known as direct sales, and represents independent distributors who sell products on behalf of a brand in return for a sales commission. Network marketers may also earn commissions on product sales of distributors they recruit, referred to as their ‘downline’ or team.

People are attracted to network marketing business for the low-risk opportunity to become an entrepreneur, the ability to work full or part-time from home, the ability to have a flexible work schedule, and the desire to build both a present and long-term income stream. Over 21 companies are members of the Indian Direct Selling Association including well-known brands such as Altos, Amway, Avon, Herbalife, Jeunesse, Oriflame, Tupperware, Unicity, and Vestige.