READY FOR THE NEXT LEVEL

‘With the announcement of Government’s Atmanirbhar initiative, we are confident that the industry will take up the future challenge and focus on deploying worldclass technologies and processes along with upgrading the skills of its workforce,’ says Raju B Ketkale, Deputy Managing Director, Toyota Kirloskar Motor (TKM)

- Niranjan Mudholkar

The September 2020 numbers have been heartening for the passenger car segment in India. How satisfied are you with the performance of Toyota Kirloskar Motor (TKM) for last month?

The month of September has been our best month so far, ever since the pandemic hit us in March 2020. In September, we sold 8,116 units clocking a growth of 46 per cent when compared to the wholesales in August. We are seeing demand pick up and a lot more confidence in our dealers. Further, in terms of production, our manufacturing side has gone back to two-shift production a day, thereby supporting us to keep up with the demand. Besides, in the recent past most companies have made new launches which will also add to the demand going forward. TKM also announced the launch of Urban Cruiser in September, received very good response from the market. Pent-up demand as well as the onset of the festive season have also helped in boosting sales.

Are you expecting the festive season to bring more cheer to the industry in general and TKM in particular?