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Designing The 'New' Lifestyle

The Franchising World

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November 2018

Hong Kong company WK Life has an unbelievably large portfolio of products that include speakers, phone covers, power banks, headphones, screen guards, etc., all of which will now be available in India.

Designing The 'New' Lifestyle

For a country that has the largest consumer base for mobile phones and accessories across the globe, it’s little surprise that the mobile accessories market is forecast to grow at a CAGR of over 10% by 2023. Although there are a whopping 390 million smartphone users, the market is driven by unorganised players. However, ushering the next wave of change, one the four brands of the world’s leading manufacturer of digital accessories, WK Life, has entered the Indian market. Global brand WK Life is not only changing the way millennials accessorize their gadgets, but has even evolved as a premium brand for lifestyle products.

Very often, it’s hard to not take note of a brand that says: ‘Born to try to be No. 1’. In its ‘try’ to be the top-notch, WK Life has raced ahead in the number game. A flagship venture of Hong Kong-based Remine Industrial (Asia) Co. Limited, WK Life is an innovative and a popular lifestyle products brand designed for the millennials. Like many other players in the market, WK Life’s journey began with a humble start in selling mobile accessories. Today, WK Life is the world’s leading brand for digital gadgets, mobile accessories and lifestyle, workout and travel products.

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