Shaping The Future

HUHTAMAKI-PPL’S MANAGING DIRECTOR DR ARUP BASU BELIEVES THE FUTURE OF SUSTAINABILITY IS IN FLEXIBLE PACKAGING.

- Ashton Kobler

The past year has been exciting for Huhtamaki-PPL Managing Director Dr Arup Basu. The company is responsible for packaging food, home and personal care products, and has benefited from the significant growth in consumer demand in recent times.

“There has been significant growth in the entire fast-moving consumer goods space,” Arup explains. “It’s driving the migration from buying loose, unpacked products to buying packed products with a better, longer shelf life. It’s essentially a movement along the prosperity curve.”

India is one of the fastest-growing economies in the world. Arup sees this as an opportunity to take part in a burgeoning, highly populated ecosystem.

“At the end of the day, everyone is consuming, no matter what income bracket they’re in. To be a part of this billion-consumer market is fascinating.”

Arup believes the products Huhtamaki-PPL packs define the aspiration and growth ambitions of the country. “The average age of the population is quite low, at 29 years, so we’re able to experience this economic growth and expansion hands-on.”