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LIVA Launches First LAPF Studio In Noida

Perfect Sourcing

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January 2017

Studio equipped with latest technologies ensuring complete solutions for fabric sourcing.

Inauguration in the presence of Ridhima Kapoor Sahni & designer.

Brainchild of NAEC, President, Lalit Thukral, who shared the idea with LAPF team to have a one stop solution for all type of fabrics for fast sampling and efficient production in Noida Cluster.

LIVA Launches First LAPF Studio In Noida

Noida saw the inaugural of LIVA’s first and India’s only state-of-the-art studio exclusively for their LIVA Accredited Partner Forum (LAPF) partners. LIVA Accredited Partner Forum (LAPF) is the first of its kind platform in the textile fraternity that connects and builds a network of textile professionals and LIVA, is a leading fashion fabric brand from the house of Aditya Birla Group.

The LAPF Studio aims to showcase the strengths of its versatile and abundant range to Noida cluster which has become a prominent sourcing base for garment exports. The launch took place in the presence of Rajeev Gopal, Chief Marketing Officer, Birla Cellulose and Birla Cellulose team from across India, Manohar Samuel, Head of marketing, Aditya Birla Group and Lalit Thukral, President NAEC (Noida Apparel Export Cluster). Celebrity jeweller designer Riddhima Kapoor Sahni and well-known fashion designer Narendra Kumar added fashion quotient to the event and inaugurated the Studio in Noida.

The studio will act as a one-stop customer experience centre for technical, product and marketing solutions. It offers a collection of more than 1000 fabrics of Excel, Viscose and Modal being displayed with detailed technical specifications. Fabric variety ranges from Knitted, Flat Knitted and Woven. The studio will display LIVA’s seasonal collections designed by their in-house designers.

Manohar Samuel, president, Birla Cellulose Group pointed out the multiple objectives that the studio would accomplish. He said, “Innovation is one of the major objectives and our partners should come forward participate and take part in innovations every month. This studio will give further help in improving the quality standards.”

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