Digitalise, Don't Just Digitise

The maritime ecosystem is a glutton for paperwork and much of it can be questioned only if there is willingness to introspect, innovate and most importantly collaborate.

- Surendra Lingareddy

Have you heard of the Impossible Burger? If you have not, they are a plant-based alternate that tastes and looks like meat burgers. Since their debut, they have taken the entire world by storm. The burger giants have been shaken up by a rank outsider, a professor of Biochemistry. Both QSR giants like Burger King and retail giants like Kroger have decided to collaborate than compete or ignore. In a consumer world, nimbleness and collaboration is key. Rewind 3 decades back, giant establishments would not have had to worry. Even then, new businesses, especially smart ones would have sprung up out of the blue. But, the market access and scale were out of reach for most new ones. Today, the scenario is entirely different. With access to private capital, Internet and media, growth can catch you unawares so much so that if your competition catches up to it first, you’d be in their rear view mirror pretty fast. Some very traditional industries like banking, healthcare and insurance are being challenged in ways that none of us have imagined. Bitcoin, remote healthcare on smartphone and behaviour