A Slice Of Mice

A key revenue generator, MICE is a segment that has seen substantial investment from industry players and entry of new ones over the past few years. In this article, we take a look at MICE in Madhya Pradesh, a state gaining traction in the segment

- Tripti Mehta

Indian cities that earlier depended merely on hospitality and foreign tourist arrivals have now understood that MICE, too, holds great potential for business. Madhya Pradesh, a central Indian state, has recognised this potential and a number of Tier-II and III cities of the state are now being converted into MICE hubs. The country’s growing presence in this segment only proves that the government here is leaving no stone unturned in capturing a bigger market share.

MICE VENUES Orchha, a town on the banks of Betwa River, houses the Orchha Palace & Convention Centre, a property that offers an ideal venue for holding seminars, receptions, weddings, and celebrations with a seating capacity of 1000 guests.

With 100 well-appointed rooms, the property provides its guests with the best of modern amenities for a comfortable stay. Orchha provides MICE guests with experiential tourism, ensuring that not a minute goes waste while they are there. “Orchha itself provides very different experiences to guests. On the one hand, guests can enjoy adventure tourism by way of river rafting, boating, etc., while on the other, they get a chance to experience religious tourism because of Ram Raja Temple, a must-visit for travellers to Orchha,” says Kalyani Daagar, General Manager (Sales & CRS), Orchha Palace & Convention Centre. Another key city of MP, modern-day Bhopal is gaining traction in MICE.