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Get The Scoop In Seattle

Kiplinger's Personal Finance

|

July 2017

She uses local ingredients in her ice cream and offers generouss benefits to employees to employees.

- Patricia Mertz Esswein

Get The Scoop In Seattle

PROFILE 

WHO: Molly Moon Neitzel, 38 

WHERE: Seattle

WHAT: Founder and CEO, Molly Moon’s Homemade Ice Cream

Why ice cream? 

I worked in an ice cream shop in my hometown of Boise, Idaho, and at one in Missoula, Mont., in college. For most of my twenties, I was executive director of a political nonprofit that I founded, but eventually I burned out on asking people for money. When I whined to my mom, “What will I do with my life?” she said, “Why not open an ice cream shop?” I opened my first shop in Seattle in 2008, and immediately there were lines around the block.

What’s special about your formula? 

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