CREATORS NOW FIND THEIR EXPRESSION WITH SMARTPHONES

The entertainment industry has been debilitated by the pandemic, but there is a glimmer of hope in the surge of digital consumption, growth of short-form content platforms and people’s anticipation of the big film experience

- SIDDHARTH ROY KAPUR

Taking the war metaphor forward, the enemy this time is a highly contagious virus that continues to affect countries around the globe. A pandemic in the era of globalisation has unearthed the realities of how interconnected we are, and consequently how interwoven our problems are too.

While 2020 was a landmark year that forced the world to adapt, individuals and industries alike wishfully thought that the end of the year would mean the end of the storm. Unfortunately, with a dreaded sense of déjà vu, 2021 brought back a set of more contagious mutated strains of the virus that has impacted sectors across the board with industries such as hospitality, construction, tourism and entertainment being delivered debilitating blows.