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Rooibos Continues To Enjoy GI Protection Post Brexit

FarmBiz

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May 2020

Press release by the South African Rooibos Council

Rooibos Continues To Enjoy GI Protection Post Brexit

There has been some speculation around whether South African products such as rooibos, will continue to enjoy geographical indication (GI) status following the United Kingdom’s (UK) withdrawal from the European Union (EU). According to Dawie de Villiers, legal director for the South African Rooibos Council (SARC), the short answer is yes.

“By its inclusion in the geographical indication protocol of the economic partnership agreement (EPA) between the Southern African Customs Union (SACU) and the EU, rooibos is currently protected as a GI in the EU. A GI links a product to a specific geographical area, which indicates the product’s origin in terms of where it is produced, processed or prepared.

“This means that the word ‘rooibos’ or ‘red bush’ can only be used for rooibos tea imported from the winter rainfall areas of the Western and Northern Cape. This protection will last for as long as the EPA (or a successor agreement) remains in force.

“However, if rooibos is to be included in the GI register of the EU, it means that protection becomes permanent. The SARC, along with the Department of Trade and Industry (dti), have applied for inclusion of rooibos in the GI EU register and await approval from the EU Commission. Since the EU has already accepted rooibos as a GI under the EPA, we do not foresee any complications,” says Dawie.

Use of the EU logo

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