15 Ways Franchises Became Stronger This Year

No matter what service or product they provide, franchisees and franchisors were rocked by 2020. But many made adjustments that improved their businesses—not just for now but for long into the future. Here’s what 15 of them learned.

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1/ Open new concepts with lower costs.

“As the world grappled with a sudden pandemic, at Daily Jam, a brunch and lunch concept, we swung for the fences and opened two ghost kitchen concepts. Mindful Bowls and CinnaSwirl operated out of Daily Jam’s spaces and used many of the same ingredients, saving time and money when we needed it most. While other food brands limited their hours of operation, we increased ours and saw an increase in demand and— thanks to the ghost kitchens— were able to tackle the competition on third-party delivery apps. Without our ghost kitchens, we’d be looking at a very different state of business today. As we look forward to 2021, we’ll continue to focus on that innovation.”

—BEREKK BLACKWELL, president, Daily Jam

2/ Identify vulnerabilities and fix them.