SHAPE SHIFTING OFFICES–IN THE SIX FEET WORLD

In this interview, Vipul Shah, Managing Director-Parinee Group, explains why technology, cleverly woven in with real-estate, can be an answer to solve presence disparity and help companies to navigate the duality of working environments in a post-pandemic era.

- Pratima Harigunani

VIPUL SHAH Managing Director, Parinee Group

What made you think of Brillions as a concept, did it happen during the pandemic?

The remote working culture although has become the current norm, physical offices still continue to form a dominant part of the corporate culture with most employees being inclined to return back to office. But needless to say, the post-pandemic workspace is going to look diverse. In such a situation, creating a phygital office that connects the physical and digital world will make end-users feel safe at work while also enhancing their overall experience. To attune to the current scenario, Parinee Brillions Phygital office spaces have been designed to bridge the gap between the physical and digital worlds in an interactive and collaborative way.

How?

This one-off Phygital edifice will enhance employee collaborative work experiences by leveraging technology as a powerful tool. Inclined towards striking a work-life balance with its mixed-presence collaboration, Parinee Brillions will promote superior work culture in the current dispersed work environment. We intend to enable technology to emerge as a game-changer by integrating virtual tools like VR, AR, ML, and AI inside the physical office led to the conceptualization of Parinee Brillions.

How would this model be different from other phygital and hybrid co-working spaces emerging in the industry?