New Age Tech Driving Business

Since 2001, Absolutdata has connected data to business results for global brands. During this time it has amassed a powerful suite of AI-based products and advanced analytics services that give clients a competitive edge. AI, deep learning and new data architectures are re-writing what’s possible in the world of marketing, sales and analytics. This constant evolution lights the Absolutdata passion and drives it to new innovations. Here, Sudeshna Datta, Executive VP & Co-Founder, tells us more

- Pradeep Chakraborty

How is absolute data taking over the other competitors?

The analytics world is getting increasingly competitive. Today, enterprises are brimming with great products and amazing talent. Businesses are also becoming aware of their expectations from new age solutions, which makes our tasks easier and challenging simultaneously.

In this scenario, Absolutdata has been able to leverage its almost two-decade-long experience to help businesses turn the digital leaf in the most impactful way, ‘impact’ is the keyword here. A majority of analytics service providers today just focus on helping the enterprises make the transition. However, our deep bench of data scientists, engineers and analytics experts bring along state-of-the-art skillsets to future-proof the client’s analytics applications.

Our NAVIK AI platform offers built-to-suite solutions targeted to meet the client requirements, rather than follow a ‘one-size-fits-all’ approach. Absolutdata’s diverse product and services portfolio delivers scalable business impact across the enterprise. We are combining cutting-edge AI and ML with the rich legacy of developing optimized analytical frameworks to get an enterprise AIready and give them a competitive edge.

Who are your customer and what are your future targets?

We have worked with several Fortune 1000 companies across 60 countries. We have built a strong expertise and traction, delivering several projects in diverse industries such as CPG, hospitality, retail, technology, pharma, telecom etc. Some of our major clients include Adidas, Asahi Beverages, Autodesk, Danone, Dunkin’ Brands, Godiva, Hershey’s, Hyundai, Kellogg’s, Levi’s, L’Oreal, Perfetti Van Melle, Reckitt Benckiser, and Standard Chartered, among others.