‘We Want To Be The Segment Leader'
Businessworld
|August 18, 2018
YK Koo is the Managing Director and CEO of Hyundai Motor India since November 2015. Amidst the ongoing celebrations marking 20 years of Hyundai India, Koo speaks to Ashish Sinha on the future of India’s secondlargest carmaker. Excerpts:
Many congratulations for completing two decades in India. Tell us about the future plans. What can we expect in the next 2-3 years?
We are happy with our 20-year successful journey in India. Now, we are looking ahead at the next 20 years. Till 2020, we are targeting to launch 8 new products, a power train, and related infrastructure that will entail a combined investment of $1 billion. We are looking at launching a new compact SUV by April next year. Our plant at Sriperumbudur (near Chennai) is ready for the future and we plan to meet the safety and emission norms in advance, even before the mandatory industry implementation in 2019.
For our Chennai plant, we have adopted futuristic technologies to produce vehicles. We recently achieved a new milestone by becoming the fastest Indian automobile manufac turer to roll out 8 million cars in 19 years and nine months. We’re currently producing 75 percent for the domestic market and 25 percent for the export market. In the next three years or so, we hope that domestic sales will account for 80 per cent of our production.
There is talk that AH2, the small car, will be the new Santro. Tell us how AH2 differs from the Santro and what will it finally be called?
Cette histoire est tirée de l'édition August 18, 2018 de Businessworld.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Businessworld
BW Businessworld
“Our Ambition Is To Strengthen India's Digital Backbone”
Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion
2 mins
November 15, 2025
BW Businessworld
THE PRAGMATIST FUTURIST
In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.
1 min
November 15, 2025
BW Businessworld
RECIPE FOR BRAND SUCCESS
For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.
1 min
November 15, 2025
BW Businessworld
“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”
In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts
4 mins
November 15, 2025
BW Businessworld
BUILDING BRANDS WITH MEANING
In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.
1 min
November 15, 2025
BW Businessworld
A CULTURE OF COMFORT
In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.
1 min
November 15, 2025
BW Businessworld
SPEED, SOUL AND STRATEGIC AI
While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.
1 min
November 15, 2025
BW Businessworld
How Apple Reinvented the Selfie for the iPhone 17
In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational
5 mins
November 15, 2025
BW Businessworld
From Brand Guardians To Growth Architects
As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy
3 mins
November 15, 2025
BW Businessworld
When We Forget How to Let Life Be
THE MORE WE AGE, the more stubborn we seem to become.
3 mins
November 15, 2025
Translate
Change font size

