Essayer OR - Gratuit
Top Brands, Best Agencies, Big Names
Businessworld
|April 15, 2017
All came together to celebrate the best ad works and participate in leadership sessions and knowledge seminars.
THE THEME AT THE RECENTLY concluded Goafest 2017, a three-day event (6-8th April) organised by The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI), was digital expansion and brands and marketing.
Cette histoire est tirée de l'édition April 15, 2017 de Businessworld.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Businessworld
BW Businessworld
India Growth Strategy Accelerates Expansion
SCHLOEDER on why India remains central to Häfele's global roadmap, driving scale, localisation, innovation, and more
1 mins
May 16, 2026
BW Businessworld
Advertising Moves Business Metrics
AB InBev India’s speaks to BW Businessworld’s Reema Bhaduri on routing 60-65 per cent of marketing budgets into experiences, Cannes Lions win, a global Netflix deal, and why India isnowexporting creative ideas. Excerpts
3 mins
May 16, 2026
BW Businessworld
Future Of Marketing Belongs To Human Imagination
Algorithms may optimise performance, but iconic brands are still builtthrough human judgment, cultural conviction and creative courage, Says BEKAL
3 mins
May 16, 2026
BW Businessworld
The New Agency Mandate
HARSHA RAZDAN, CEO, Dentsu South Asia, explains why agencies and CMOs must move from service-selling to solving growth problems in a conversation with BW Businessworld's Chairman & Editor-in-Chief
3 mins
May 16, 2026
BW Businessworld
SWEET 40s
Health-conscious people in their 40s start counting calories, reading food labels, and there is a growing trend to cut out added sugars, which is a good move, but the essential aspect is to note what you are replacing your sugar with
3 mins
May 16, 2026
BW Businessworld
India, Museums, and the Restitution of Heritage
Across the world’s great museums lie the material traces of civilisations whose histories were not merely discovered but displaced.
4 mins
May 16, 2026
BW Businessworld
Milking Growth The New Way
As demand rises and consumers premiumise, India's dairy industry enters a more strategic and margin-sensitive phase of growth
5 mins
May 16, 2026
BW Businessworld
WPP's Reset In The Storm
With Elevate28, Cindy Rose is attempting to turn WPP into a simpler, AI-powered, performance-led company. The market is still asking whether the advertising giant can move fast enough
6 mins
May 16, 2026
BW Businessworld
Marketing Is Evolving Into A Technology Function
In India's rapidly digitising retail economy, creativity alone is no longer enough. Technology now drives experience, engagement and conversion
3 mins
May 16, 2026
BW Businessworld
The Real Marketing Battle
ADITYA BABBAR argues that ROI, retail experience and conversion now define brand success
2 mins
May 16, 2026
Translate
Change font size
