Integrating NPOS in Marketing Plans

How a well-marketed CSR campaign can go a long way in helping improve image, brand and build long-term customer loyalty

- Viknesh Jain

AS INDUSTRY intellectuals, we look for better ways t to market our products, and giving back to society plays an integral role in helping us achieve that aim better. Each year we have an allocated budget that is dedicated to paying our respect to the country, either by supporting specific cultures that are in need or by giving it to government-made initiatives. This would not only make a company's positive image a priority but also make the consumer delighted to know that their money is being put in better hands.

Currently, there are a number of ways in which a company or brand can extend its support toward the less fortunate or even to causes they believe in as an organisation. Environment, education, and women's empowerment are the strongest pillars of CSR support in the Indian subcontinent.

Below mentioned are a few integral reasons why a CSR campaign and supporting nonprofit organisations aid in building a positive image: