Taking Stock

Increff is an analytics enterprise that uses data tools to help fashion and lifestyle brands optimise their inventory turnover.

- Rukmini Rao

BROTHERS RAJUL AND ROMIL JAIN and Anshuman Agarwal have more in common than being IIT graduates. They had all dabbled with start-ups and e-commerce companies before founding Increff (Incredible Efficiency). The start-up is a technology and analytics enterprise that uses data tools to help fashion and lifestyle brands optimise their inventory turnover, thereby helping them improve the return on capital. Their warehousing solution, for instance, acts as a marketplace, and allows brands to access warehousing services without incurring any capital expenditure.

Rajul recollects how his e-commerce days exposed him to the challenges and opportunities that retail offered. “Inventory is the biggest risk and at the same time the biggest asset. Inventory is everything,” he says. But uncertainties like sale of stock, warehousing, right quantity of distribution and inventory management pose a big risk, especially for fashion brands. Rajul says, “If someone is able to solve the supply side problems in retail using technology, brands and retailers can grow phenomenally faster.” Increff was set up to provide a solution to this problem.