Chronicles Of Heritage

Reigniting our passion for Indian handicrafts, Deepshikha Khanna, apparel head for Sustain, Good Earth, tells us why their couture line is ideal for a modern bride’s ensemble.

- Dishari Basu

Carving a niche audience and eventually, a distinct identity for its apparel segment, Indian homegrown luxury label, Good Earth, presented yet another notable offering in the apparel realm. The launch of their first couture collection at Lakmé Fashion Week Winter/Festive ’18 only added to their already-long list of successes. In a candid dialogue, Deepshikha Khanna, apparel head for Sustain, Good Earth, lets us in on their couture line, Indian aesthetics, and why it’s the most ideal for a contemporary bride’s trousseau.

GOOD EARTH’S PRÊT LINE, SUSTAIN, ALREADY OFFERS DAY CLOTHING TO WOMEN. WHAT MADE YOU COME UP WITH THIS NEW COUTURE VENTURE?