Success Mapping

SCHWING STETTER IS RIDING HIGH ON SUCCESS. DEEPTI THORE LOOKS AT ITS STRATEGY AND NEW OFFERINGS.

- DEEPTI THORE

Concrete construction equipment manufacturer Schwing Stetter India is riding high on success. Claimed to have had a best-performing year, 2021, since its inception in 1998, the company is staying ahead of its game by adhering to what it calls best engineering practices. Known to have already surpassed its 2020 turnover on a Year-to date (YTD) basis in 2021, the 100 per cent subsidiary of Schwing GmbH is executing new strategies to maintain its leadership position. It is eyeing expansion of business, for example, by increasing exports and adopting Industry 4.0 standards across its manufacturing facilities. Stressing on 2021 turning out to be one of the best years for the company after 2018 and 2019 despite the impact of the pandemic, V.G. Sakthikumar, Managing Director of Schwing Stetter India in an exclusive conversation said, “We were quite prepared in terms of meeting the market demand which was coming up due to various measures tahen by the government post the 2019 election. There was emphasis on the revival of the economy, exports, and a lot of incentivization for the MSMEs.” Taking required precautions, following protocols announced by the Ministry of Health, the company took care of its workers, ensuring smooth operation of the company’s processes.

THE STRATEGY