Nikon Brings Mirrorless To The Masses With Z50

APS-C camera joins Z series, aimed at enthusiasts, travellers and vloggers

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Just over a year after launching its Z6 and Z7 full-frame mirrorless cameras, Nikonhas unveiled the Z50, its first mirrorless model with an APS-C sensor. Pitched as a smaller and more affordable version of those highly regarded cameras, the Z50 uses the same mount as its older and bigger siblings.

Prior to launch, speculation had been rife that Nikon would try to appeal to adifferent audience with its next Z-series camera, and with a smaller sensor and more affordable price point, the strategy seems to suggest that mirrorless is very much the future for the company.

Nikon places the Z50 alongside its mid-level DSLRs the D7500 and D500, giving an indication of who it expects to buy the camera. Aimed slightly above the beginner market, the Z50 is perhaps also something that might appeal as asecondary or travel body for existing Z-series users, or possibly even Nikon DSLR owners.

The new camera will also be competing head-on with mirrorless cameras from Canon, Sony and Fujifilm, including the new Canon EOS M6 Mark II, the Sony A6600 and the Fujifilm X-T3 and X-T30.