Final Fantasy Magazine - February 2022

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She has appeared in advertising campaigns for Tom Ford, Oscar De La Renta, Givenchy, Miu Miu, Tommy Hilfiger, Rag & Bone, Ralph Lauren, Shiatzy Chen, Michael Kors, Blumarine, Versace, Prabal Gurung, Diesel, Guess?, Swarovski, Agua Bendita, Colcci, True Religion, Nike, Juicy Couture, as well as for Victoria's Secret since 2007. In addition to appearing in the lingerie brand's commercials, she was a featured model in the 2010 "SWIM" catalog, along with Lindsay Ellingson, Rosie Huntington-Whiteley, Behati Prinsloo, and Erin Heatherton.

In 2010, Swanepoel became a Victoria's Secret Angel. Swanepoel modeled for the Kardashians' 2010 swimwear line. On 12 August 2010, Swanepoel officially opened the first Victoria's Secret retail store in Canada, at West Edmonton Mall, Edmonton. In 2013, Swanepoel was named the cover model of the coveted Victoria's Secret Swim Catalogue. Swanepoel was chosen to wear the "Fantasy Bra" in the 2013 Victoria's Secret Fashion Show. The 10 million dollar bra, named the "Royal Fantasy Bra", was created by Mouawad. The bra and its matching belt featured over 4,200 precious gems, including rubies, diamonds and yellow sapphires set in 18 carat gold with a 52-carat ruby at the center. The "Royal Fantasy Bra" is the most expensive Fantasy Bra since the 2005 "Sexy Splendor Fantasy Bra" worn by Gisele Bündchen.