Bloomberg Businessweek US - September 28 - October 4, 2015

Dans ce numéro

Meet Your Audience - Fake Web traffic will cost companies more than $6 billion this year. An exclusive investigation into the bots that ate your ad budget.

“We can be the Uber of buildings”

“It turns out I’m buying from this guy down the street who opens up his coat and says, ‘Hey, you want to buy some ads?’ ”

“I’m not a major fan of pop culture. How much can you say
on Kim Kardashian, you know?”