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Echelon Magazine - November 2016

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Echelon Magazine
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Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

Dans ce numéro

A tariff here, a bribe there

It’s a common paradox that doing something about corruption leads people to believe that graft is on the rise. Despite its widespread corrupt practices, Sri Lanka Customs has avoided the scrutiny deserving of a critically important government department for decades. However, the government proposing overhauling the nearly 150-year-old Customs law and opposition to this by trade unions is finally shining a light on its murky world.

Like any old law, the Customs Ordinance is out of sync with demands that global production networks make of the logistics industry and national economies. This is enough reason to repeal and replace it. However, there is a far more dire reason for action. The ordinance confers on Customs officers’ enormous power as judge and jury.

Officers entitled to a financial rewarded build a case against an importer over any alleged non-payment or evading of Customs duty, conduct the enquiry, and determine the penalty. It’s a system that ignores constitutional guarantees of liberty, a fair trial and the right of citizens to live without fear or favour.

Customs unions opposing the repealing of this draconian law are out to protect a system they have learnt to manipulate and abuse.
Our cover story outlines this challenge and explains its consequences for Sri Lanka.

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