Business Today Sri Lanka - February 2007

Dans ce numéro

The popularity of robots in fiction indicates that people are receptive to the idea that these machines will one day walk among us as helpers and even as companions.

Referred to as one of the best bets in the gamble with smugglers Mali Piyasena, Assistant Director of Customs of the Revenue Task Force (RTF) at the Department of Sri Lanka Customs talks about the risks involved in the detection of smugglers, his 29-year long service to the Sri Lanka customs and the reasons behind his fame.

Rienzie B Martinesz has 26 years of experience in Marketing and Sales. He started his career with Ceylon Tobacco and progressively moved into Unilever (Sri Lanka), Singer, Lanka Bell, Hutchinson Telecom and Lanka Orix Leasing Company.

Ranil De Silva, Managing Director of Leo Burnett Solutions, talks about injecting a new serum of creativity into the profession of advertising and the future direction of the industry as it faced up to the reality of change.

Colvyn J Harris, CEO of JWT India and Thayalan Bartlett, CEO of JWT Sri Lanka tell of the challenges and issues that a modern full service agency faces. Also under the microscope is how technology and new marketing tools and concepts are changing traditional advertising.