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The Retail Jeweller - September - October 2025

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Dans ce numéro

Once a quiet companion to gold, silver is now
shaping a new chapter in India’s jewellery market.
Its rise signals shifting consumer choices and fresh
business opportunities — a transformation that’s
recasting how jewellers think, sell, and grow.
The question is, how far can silver go?

SILVER'S NEW REIGN

Once a supporting act to gold, silver has emerged as India's most dynamic jewellery story — a category reinvented by legacy houses, powered by digital acceleration, and legitimised by hallmarking. As gold prices reach record highs, silver holds a new, thus far largely unexplored promise for the industry.

10+ mins

To Jaipur's Lanes of Silver

Siddarth Saraf, a third-generation jeweller from the 35-year-old Saraf Jewels, founded, Meera Jaipur, a cigital-first brand that brings the essence of Jaipur's silver streets to customers everywhere. Built on the city's legacy of tribal and everyday silver, the label reflects both tradition and modern accessibility.

3 mins

THE 20TH INDRA RETAIL JEWELLER INDIA AWARDS: A NIGHT OF RADIANT HONOURS

Twenty Years of Sparkle and Creative Brilliance.

1 mins

Meet the Luminaries

The 20th edition of the INDRA Retail Jeweller India Awards 2025 brought together an all-women jury panel whose collective expertise spanned design, fashion, architecture, entrepreneurship, and the culinary arts. Their presence at the event added sparkle, depth and dimension to a landmark year that celebrated creativity and innovation in Indian jewellery.

1 mins

The Shine of Firsts

The awards became a memorable evening for a group of new names who took the stage for the first time.

1 mins

Partners in Brilliance

The 20th edition of the INDRA Retail Jeweller India Awards brought together the brightest minds and strongest supporters of India's jewellery retail community. The evening marked a special moment for De Beers, which formally launched its Indian Natural Diamond Retailers Alliance (INDRA) initiative— celebrating retailers from across the country who are already part of this growing movement.

1 mins

Scaling with Structure

Arham Jain, the sixth generation at Phagu Mal Rattan Chand Jewellers, explains how his initiatives in silver offerings has increased 15% of young buyers in three years, while digital visibility has increased their scope of online discovery.

2 mins

Couture with Conviction

Launched in November 2023, NS Jewellers may be based in Siliguri, but it's designed as a premium national brand from day one. Managing Director Bharat Raj speaks to The Retail Jeweller about creating a couture jewellery label with a 5,000 sq. ft. high-concept store and and high-impact campaigns.

3 mins

The Premium Mindset

The Retail Jeweller talks to Director Vikram Verlekar about transforming a 98-year-old family legacy of Ulhas Jewellers into Goa's foremost luxury jewellery house, why the brand refuses to compete on price, and how premium positioning-built trust with HNIs and NRIs.

4 mins

Digital Jewellery Passports: How Transparent Supply Chains Strengthen the UK Jewellery Market

Hallmarking has been the cornerstone of trust in the UK jewellery trade, certifying the purity of precious metals through the independent authority of assay offices. Traditionally, this mark verified only the metal type and fineness, offering no visibility into a jewel’s wider story—its origin, materials, or sourcing ethics. That’s now changing with the introduction of the Digital Jewellery Passport (DJP), an innovation that connects each hallmark to a unique digital record secured on a decentralised blockchain. This system links traditional hallmark verification with comprehensive traceability, covering everything from provenance and materials to compliance and sustainability data.

3 mins

STATE OF THE GOLD JEWELLERY INDUSTRY: INNOVATIVE MARKETING CONCEPTS TO ATTRACT CUSTOMERS

The J2O Young Jewellers Summit 2025, which also marked the 7th Retail Jeweller Gold Forum was held at the 15th Gujarat Gold Jewellery Show (GGJS), spotlighting the next generation of industry leaders.

3 mins

From Inception to Impact

From setting up operations in the middle of a pandemic to driving double-digit growth, Vice President Muthukumar A N tells The Retail Jeweller how his strategic focus on people, processes, and sub-brands has fuelled this accelerated journey.

3 mins

Ralph Lauren AI

New York: American fashion giant, Ralph Lauren is elevating luxury retail with the launch of ‘Ask Ralph’, an AI-powered chatbot developed in collaboration with Microsoft and OpenAI.

1 mins

Serpenti Meets Digital

Shanghai: At the Italian jewellery maison Bvlgari's Serpenti Infinito Exhibition, Visual Designer Refik Anadol's AI-powered 'Data Sculpture' transformed a mirrored 360-degree space into a dynamic canvas of light and motion, reflecting Bvlgari's fusion of jewellery artistry with digital storytelling.

1 mins

Virtual Try-On 2.0

New York: Alta and Doji, fashion tech start-ups, are taking virtual shopping to the next level with Virtual Try-On 2.0, a cutting-edge integration of AI, 3D avatars, and immersive AR experiences.

1 mins

Robotics Drive Supply

Bentonville: Walmart, a US-based retail giant, has deployed intelligent robots across its distribution centers as part of a broader automation strategy aimed at transforming its supply chain.

1 mins

Airport Pop-up Makeovers

London: For the campaign 'Redefine Your Beauty' leading beauty and wellness brands came together under Heathrow's retail in transit spaces.

1 mins

Threads of Tradition

New Delhi: Fabindia recently launched 'Beautiful Imperfections', a campaign that celebrates the skills of Indian artisans.

1 mins

Immersive Fashion Futures

London: Set against the backdrop of the historic 180 The Strand, one of London’s most iconic architectural landmarks, H&M transformed the venue into a multi-sensory fashion destination with digital interactions for its Autumn/Winter 2025 showcase

1 mins

De Beers at Dubai Mall

Dubai: De Beers recently opened a new retail jewellery flagship boutique at The Dubai Mall, in partnership with the Chalhoub Group, marking an expansion of its high jewellery presence in the Middle East with dedicated areas for bespoke orders and client consultations, offering a tailored experience for collectors and enthusiasts where the interior design highlights craftsmanship.

1 mins

Cartier's En Équilibre

Cartier staged its En Équilibre high jewellery collection at the Artipelag gallery in the Stockholm archipelago, marking a rare showcase outside traditional luxury capitals.

1 mins

Ice Cube Geometry

New York: Chopard showcased its Ice Cube high jewellery inspired by geometric and architectural forms during New York Fashion Week 2025 at One Vanderbilt.

1 mins

Day in the life of Umang Agarwal

Director, AJB Fine Jewels

1 mins

Leading the way for diamond retailing transformation in India

Through fixed pricing, traceable diamonds, and international designs culturally layered for Indian wearability, the brand is imbuing a new meaning to value creation in jewellery. With a sharp focus on developing a new product roadmap that equally emphasises high jewellery and everyday wear, tier cities, and omnichannel retail, the brand is laying a solid foundation for aspiration- and trust-driven growth for the next generation of diamond buyers.

6 mins

Everyday Gold Advantage

Dinesh Kala Jain, Head of Gold Business, CaratLane talks to The Retail Jeweller on how everyday gold strengthened CaratLane's youth and middle-class connect, increased footfall, brought 7000-8000 new buyers in last 6 months, and lifted gold's share from 2% to 7-8% in the last one year.

3 mins

INDRA: Rewriting the Diamond Story

Globally, diamond jewellery demand is worth $80-85 billion annually. India now commands the second-largest share of this market, accounting for 10-12 per cent of global demand—and growing fast. As this momentum builds, the need to deepen consumer penetration into the natural diamond category has never been more urgent. Enter Project INDRA (Indian Natural Diamond Retailers Alliance), a collaboration between the De Beers Group and the Gem & Jewellery Export Promotion Council (GJEPC).

3 mins

Shaping Excellence

Ambika Thandavan, Senior Design Manager, Zoya, emphasises the importance of self-belief and the courage to step beyond comfort zones that open doors to unexpected opportunities

2 mins

Putting Employees First

Karan Sonigara, Director, Dilip Sonigara Jewellers, tells The Retail Jeweller how a structured approach to people management transformed the business from an unorganised setup into a performance-driven organisation.

1 mins

A vintage car, three brides, and a citywide soft launch

Ratlam: DC Jewellers didn't wait for footfall. They took Masterpieces by DC to the streets first, the showroom second.

1 mins

Find a mentor you can learn from, absorb their wisdom, but don't stop there; implement it in your own way

BEST ADVICE: Annargha Uuttiya Chowdhuury Partner, Anjali Jewellers

1 mins

A Diamond Debut

New Delhi: Forevermark Diamond Jewellery, from the De Beers Group, has arrived in India not just with a store launch, but with a statement. The entry itself became an event—a glittering two-day affair that set the tone for a whole new chapter of branded diamond jewellery in the country!

1 mins

Radiance in Rhythm, built for the front row

Paris first. Rahul Mishra's couture set the pace, and Tanishq moved with it. For a third consecutive season at Paris Couture Week, the brand placed jewellery on the runway as part of the collection's narrative, not as afterthought.

1 mins

LASTWORD

Anand Pednekar, Director, Jagannath Gangaram Pednekar Jewellers

1 mins

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The Retail Jeweller Description:

Éditeur: The-Retail-Jeweller

Catégorie: Business

Langue: English

Fréquence: Bi-Monthly

The Retail Jeweller is India's favourite jewellery business magazine of Jewellery Retailers since its debut in 2004. Completely focussed on the subject of retail, the magazine serious readership amongst progressive retailers across India's 315 cities. The magazine has special features on Jewellery Retail Innovation, Instore Design Trends, Visual Merchandising, Design Trend Tracker, Market Watch, Maverick Greenhorn, Expertspeak, Personal Opinion, Advertising Analysis, International Spaces, Retail Jeweller India Awards, India Trendsetters, Pearls of Wisdom, Sales Talk, Buying List, Visibility Index and Press Play, Art of Giving and the Last Word.

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