Progressive Grocer - October 2018

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The emergence of Modern Trade and E-commerce has made it
easy to be a single product company and has fostered innovation
and entrepreneurship. Launching a new FMCG product is no
longer the domain of multinationals or big players with 􀃀 nancial
and distribution muscle. Small and medium enterprises that
were previously deterred by the huge capital investments
required for distribution networks while launching new products
can now easily develop and bring their products to the market in
a cost effective manner. This has had a profound effect on the
number of launches of innovative products in the market.
Quinoa puffs, butter spreads, health and energy bars, pasta
kits, packaged ready to cook idli/ dosa batters, raw juices, water
based functional beverages are all excellent examples of new
age products built and marketed by small companies being
widely accepted by the consumer base. Milk and value-added
milk products too are increasing their share and we envision this
trend to become stronger in the times to come.
This shift towards fats and proteins from the traditional intake
of carbohydrates is the biggest food consumption trend, which
cannot be missed. It can also be seen as the re􀃁 ection of the
dietary habits of a younger India. As enablers in the consumer’s
shopping journey, recognizing and translating these trends
into viable business opportunities remains a key concern for
manufacturers and retailers today.